A Crude Awakening

We screened this eco-film at lunch break last week. It is a startling film looking at the phenomenon of Peak Oil - a point where oil production starts to decline. This film has been described as one of the most important documentary to date. It has received numerous awards in the film industry as well as invitations to screen in more than 30 film festivals worldwide. The topic is timely and very relevant to our company's strategy. In fact, it is timely for anyone who cares about our future generation.

Energy is a critical, if not the most critical issue, faced by mankind today. If we take away everything around us in our modern world, from food to manufacturing to transport, there is hardly anything left. Our cities have been designed and built around an almost never ending supply of oil. If you think oil at US$135 per barrel is crazy, think again.

I encourage everyone to watch this film. You'll have a crude awakening and it is better to realize it now. Some has described this film as another "Inconvenient Truth", but I think the materials here are compelling, underpinned by strong academic references and researches. If you are interested in watching this film (which you should if you care about the future of mankind), do drop me a note here.